Named person + contradiction + implied proof
Weak“Attention spans did not disappear.”
Strong“Zaria Parvez won the Super Bowl twice without buying a spot. Tell me again that attention spans are shrinking.”
Named person + dollar credential + contradiction
Weak“AI is changing how brands market themselves.”
Strong“Ben Affleck ran the best ad for a $600M AI company by going on Joe Rogan and calling AI shitty.”
Named person + superlative credential + action against self-interest
Weak“YouTube creators are pushing back against the algorithm.”
Strong“PewDiePie, the longest-reigning most-subscribed creator in YouTube history, just built a tool to destroy his own recommendation feed.”